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Email Marketing Information
Build Credibility With an Email Course
When you are an expert, you sometimes forget that others don't know as much as you do. Not only do you understand your topic at a higher level, but you also know what's important for a novice to know. By providing your insight to those at a basic level, you can save them time in learning and applying their newly acquired knowledge.
How Effective is Your Email? How Can You Tell?
Is your email getting to your list members? If so, how many of them are opening your message? If the email isn't getting through, how many of your messages are "undeliverable" because of a bad email address? And how do you find out what these numbers are?
Could This Be The End of Sp^am?
The war on sp^am has so far been waged on two fronts:
legislation to make sp^am illegal and filters that prevent sp^am
reaching its destination.
How To Use a Message Sequence to Increase Your Sales
If there's one thing I've learnt in over 3 years of
web marketing, it is this: you *must* follow up with
your visitors.
11 Extraordinary Ways To Expand Your Subscriber List
Here are 11 ways to expand your subscriber list:
Whats on YOUR Subscriber Thank-You Page?
The point of all this? By taking extra care with your new signups, you lay the foundation for a long and profitable relationship with your readers.
5 Things You NEED to Know About Your AOL 9.0 Subscribers
In Fall 2003, America Online (AOL) released its brand new AOL Version 9. (Have you noticed all the TV ads?) AOL estimates that up to 50% of their users were using the new version by the end of December 2003.
Save Time By Creating Email Signature Templates
If you're like me, there are certain types of email that you send out regularly that follow a set form (client follow up notes, meeting notes, email article submission, etc). These can be irritating to have to recreate from scratch every time, but the tried and true method of creating a seperate document-file template, then sending that out as an attachment, may not always be appropriate. For example, email-based article submissions generally accept only plain text in-message formatting and require rigorous adherence to detailed submission guidelines involving the placement of bylines, the structure and length of the article body and the arrangement and length of bio-boxes and other inclusions - any deviation from which will result in a refusal of submission. Aggravatingly enough, these submission requirements are often so completely different from one submission site to another that it is difficult if not impossible to keep them straight without an entire set of templates.
How to Do an E-mail Interview in 9 Easy Steps
Need a fresh idea for your e-zine content? Do an interview!
How To Set Up an Ezine Encyclopedia
Do you read all your Ezines? Or do you file them away in special folders and then forget about them?
15 Ways to Manage Your E-Mail More Effectively
? Are you tired of searching for e-mail messages you know are somewhere?
? Is your electronic ?In Box? full of outdated messages?
? Do you frequently get ultimatums from your IS department to ?clean up your act??
Should You Publish a PAID E-zine?
Many of my clients ask me whether they should publish a paid e-zine instead of a free one. My answer is the classic consultant's answer: "It depends."
The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter
If you're looking for low-cost ways to promote your business (and aren't we all?), I hope you've considered publishing an e-mail newsletter, or "e-zine." Here are six darn good reasons why you shouldn't wait any longer:
An e-zine is the perfect way to STAY IN TOUCH with your clients and prospects on a regular basis.
Unless you continually follow up with clients and prospects, they'll soon forget about you. But imagine calling or writing each and every one of your clients and prospects every week! That would be nearly impossible to pull off.
Well, an e-zine achieves the same goal ? keeping you on their "radar screens," but in an unobtrusive way. This constant contact makes these folks more likely to think of YOU ? not someone they heard about yesterday ? when they need to hire a coach.
An e-zine allows you to effortlessly SPREAD THE WORD about you and your business.
If you write a decent e-zine, your readers will be very likely to pass it on to friends and colleagues. Remember that old shampoo commercial that went, "And I told two friends, and she told two friends, and so on, and so on..."? That principle ? clients passing on the word about your product or service ? is called "viral marketing" these days.
Most publishers begin with only a few dozen subscribers who are their clients and associates. But after several months, you can have thousands of readers on your list ? thanks to viral marketing mixed with some promotional legwork.
An e-zine is a CREDIBLE and SUBTLE way to promote your services or products.
Instead of simply *saying* how great your business is, an e-zine lets you *show* how great you are by sharing your expertise through tips or client stories. (As my old journalism professor used to say, "Show me, don't just tell me!") You're avoiding simple bragging, and are instead offering useful information that demonstrates your knowledge. Bravo!
Publishing an e-zine positions you as an EXPERT in your field.
By showcasing your knowledge and skills, you're likely to attract more and better clients. And by sharing what you know well, you're saying, "Hey, I know my stuff! I'm an expert." If you make a living by providing a service, you're an expert in your own right. If you're still uncomfortable with that term, try on the word resource." (Okay, feel better?)
An e-zine is the ideal way to CAPTURE the e-mail addresses of your WEB VISITORS.
If I visit your site today but aren?t ready to buy from you today, you?ve likely lost me forever when I click away. BUT if you invite me to sign up for your free newsletter that features helpful information on the topic at hand, I?ll be happy to sign up.
NOW you?ve got me to market to, over and over, as long as you continue to give me the practical content you promised. This is especially powerful because statistics show that consumers don?t usually purchase a product or service until after they?ve seen multiple messages about it.
An e-zine is CHEAP and EASY to publish ? especially compared with a print newsletter.
If you were to produce and mail a snazzy-looking *printed* newsletter, you could easily spend thousands of dollars each year. But an e-zine is essentially FREE to put together and publish ? it just takes a bit of your time.
And you can make it as long or short as you'd like. (Some of the best e-zines I get feature only one tip per issue and are less than one computer screen long.) For best results, keep it simple!
A Guide To Automated Email Marketing
You've probably heard the expression, 'the money isin the list'. It's become a bit of a cliché - but it'sthe key to successful web marketing.
Why Do Marketers Lie in their Emails?
Coming as I do from a direct response and direct mail background, I'm familiar with the various copy lines used to encourage people to open envelopes.
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Over 40% of all emails within your marketing campaign
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The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter
If you're looking for low-cost ways to promote your business (and aren't we all?), I hope you've considered publishing an e-mail newsletter, or "e-zine." Here are six darn good reasons why you shouldn't wait any longer:
An e-zine is the perfect way to STAY IN TOUCH with your clients and prospects on a regular basis.
Unless you continually follow up with clients and prospects, they'll soon forget about you. But imagine calling or writing each and every one of your clients and prospects every week! That would be nearly impossible to pull off.
Well, an e-zine achieves the same goal - keeping you on their "radar screens," but in an unobtrusive way. This constant contact makes these folks more likely to think of YOU - not someone they heard about yesterday - when they need to hire a coach.
An e-zine allows you to effortlessly SPREAD THE WORD about you and your business.
If you write a decent e-zine, your readers will be very likely to pass it on to friends and colleagues. Remember that old shampoo commercial that went, "And I told two friends, and she told two friends, and so on, and so on..."? That principle - clients passing on the word about your product or service - is called "viral marketing" these days.
Most publishers begin with only a few dozen subscribers who are their clients and associates. But after several months, you can have thousands of readers on your list - thanks to viral marketing mixed with some promotional legwork.
An e-zine is a CREDIBLE and SUBTLE way to promote your services or products.
Instead of simply *saying* how great your business is, an e-zine lets you *show* how great you are by sharing your expertise through tips or client stories. (As my old journalism professor used to say, "Show me, don't just tell me!") You're avoiding simple bragging, and are instead offering useful information that demonstrates your knowledge. Bravo!
Publishing an e-zine positions you as an EXPERT in your field.
By showcasing your knowledge and skills, you're likely to attract more and better clients. And by sharing what you know well, you're saying, "Hey, I know my stuff! I'm an expert." If you make a living by providing a service, you're an expert in your own right. If you're still uncomfortable with that term, try on the word resource." (Okay, feel better?)
An e-zine is the ideal way to CAPTURE the e-mail addresses of your WEB VISITORS.
If I visit your site today but aren't ready to buy from you today, you've likely lost me forever when I click away. BUT if you invite me to sign up for your free newsletter that features helpful information on the topic at hand, I'll be happy to sign up.
NOW you've got me to market to, over and over, as long as you continue to give me the practical content you promised. This is especially powerful because statistics show that consumers don't usually purchase a product or service until after they've seen multiple messages about it.
An e-zine is CHEAP and EASY to publish - especially compared with a print newsletter.
If you were to produce and mail a snazzy-looking *printed* newsletter, you could easily spend thousands of dollars each year. But an e-zine is essentially FREE to put together and publish - it just takes a bit of your time.
And you can make it as long or short as you'd like. (Some of the best e-zines I get feature only one tip per issue and are less than one computer screen long.) For best results, keep it simple!
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