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Marketing Information
Marketing On The Cheap: Join The What?
Your local Chamber of Commerce.
Knowing When To Charge More and To Charge Less
More And More
Metaphysical Marketing
The foundation of success is in your mind. You do not need to struggle, seek and strive to build your business. You can use mental and spiritual laws to create and attract all the elements that insure success. Wouldn't you love to set your business on "automatic pilot" and enjoy the ride?
Sell Your Name, Not Your Product
Do you know what the majority of people sell? I could not tell you what Michael Green sells, but if he does sell something, then I would probably buy it. His name is popular among the ?Marketers?.
Creating Your Own Lead Capture Pages
Having a downline can be golden. A downline is a group of folks who have either signed-up or have already agreed to at least look at what you send them.
Viral Marketing
Viral marketing involves the use of surf-exchanges, and if you don?t know what a surf-exchange is, its
a site that you can join, often for free, and exchange web page views with other members.
Using Purchased Leads
A little advice about using leads that you purchase from another source;
Customer Retention with a Personal Touch
Personal contact with customers is a crucial element in the success of any new business ? and it?s one of the most common casualties of growth. As a company grows, the president tends to fade away into his or her office. That can lead to loss of leverage right at the point when a company is starting to take off and needs it most.
Is CRM Technology Living Up To the Hype?
Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales & Marketing executive is talking about it. A study conducted by Jupiter Media Metrix found that U.S. businesses spent more than $5.2 billion in CRM technology software in 2001, a number that is expected to rise to $8.7 billion by 2006. CRM spending has been growing considerably, especially in financial services, retail, and telecommunications.
How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing
Powerful Marketing has become elusive to many companies seeking
strong sales results and overall growth. The sad truth is that Marketing
comes across as a rather frustrating process. After all, how do you
guarantee the outcome of a campaign when it is unclear what will work
and what will not? As someone once said, 90% of Advertising doesn?t
work?the question is, which 90%!
How to Turn Your Marketing Into a Money-Making Machine - Preparing for Marketing That Yields Results
The usual complaint from companies is that Marketing simply does not
yield as expected. So much effort, time, and money goes into
campaigns, and yet the frustrations persist: Why aren?t sales up? Why
are we not growing? And the truth, sadly enough, is that no one can
really pinpoint what is working well, and what simply is not producing
anything (and costing the company!).
How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing
As Claude Hopkins presented in his Scientific Advertising many
decades ago, there are scientific ways of tracking your Marketing and
Advertising and determining clearly and unequivocally what works and
what does not. Without knowing the facts about what is effectively
increasing your leads, and subsequently your sales success, you might
as well be throwing money out the window?literally.
Mission Position
Ahh, the mission statement. For some companies it simply describes their purpose for existing. For others it permeates the overall culture of the company. Some see its value, while others neglect to give it even a passing thought.
Marketing Lessons From Apples iPod
Apple Computer just announced that their earnings from the last quarter more than quadrupled mainly due to robust holiday sales of the iPod digital music player. More than 10 million iPods have been sold since it was introduced in 2001.
An Example of Understanding Consumer Thinking
A church in my community provided me with one of the best examples of understanding the consumer, which I?ve ever experienced.
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