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Marketing Information
Whats Your Selling Sentence?
What's your Selling Sentence? If you have a
business, you need a selling sentence.
11 Powerful Marketing Tips
Each of these 11 marketing tips is based on a marketing strategy or tactic proven to boost sales. How many are you using?
Marketing Messages: Your 10 Most Important Business Principles
As a self-employed professional, you have two basic strategies for your marketing efforts: Writing or Speaking.
Unique Selling Proposition - Your Competitive Advantage!
To capture a larger market share and be viable, sustainable
and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors.
Top 10 Ways to Create and Manage Opportunity
Most of us are used to the concepts of risk management or time management. Many of the same principles can be applied to creating and responding to opportunities. Instead of thinking of opportunities as just "coming along", you can actually increase the number of opportunities available to you, and there are specific principles you can use to assess whether a "possibility" has real "probability" and "profitability" for you. In times of rapid change, increasing the number of options you have available, and a system for prioritizing and responding to possibilities are critical business functions.
Top 10 Dos and Donts for an Effective Business Referral Network!
Every business - particularly small, entrepreneurial or professional businesses - must have a powerful referral network. It is very unlikely (and terribly expensive) to "advertise your way to success". Without tons of capital, it can't be done. It is far more effective, and more fun, to create an effective network that sends you clients, supports your business, and makes you money. Unfortunately, most professionals confuse effective networking with passing out business cards and schmoozing. They are NOT the same. Here are my Top 10 Tips for a network that will help you build your business.
Top 10 Tips To Market & Build Your Professional Practice
In building and running a professional practice (or any small business or a home-based business), there are many items that must be monitored closely. As a small operation, you can't afford to find out too late that a critical aspect of your business has gotten off-track! This list looks at 10 items to emphasize at the start of a new year, or any time you want to rapidly grow your business in a short period of time.
The Top 10 Ways to Market your Business or Professional Practice Without Networking
While focused, strategic networking is usually the most efficient way to build your professional practice, there are many other ways to market your business. Personal networking may not be appropriate in some areas, or for certain types of services, and some people simply don't like to do it. The following are the Top 10 methods my clients have used to increase sales and grow their practices without networking:
The Top 10 Ways to Market your Business or Professional Practice Without Advertising
Every business and professional practice MUST be in the public eye. You need customers! Folks need your goods and services -- it's a mutual alliance for mutual benefit! But if potential clients and customers don't know you exist, or can't find you, you will go bankrupt! They won't benefit from your services, and you won't make any money. So, marketing is a necessity. Advertising is one form of marketing, but it's terribly expensive. Here are the Top 10 alternatives:
Marketing Without Ego
Our ego can get in the way of marketing our business. From our need to be right, to talking about ourselves incessantly; coming from an attitude of arrogance to getting attached to the outcomes of what we do, these are just some of the ways our ego can get in our way.
Marketing Hesitation Costs Dearly
Timing is everything. Hate to be late? The early bird gets the worm.
Consistent Marketing Provides Big Rewards
Being inconsistent when it comes to marketing your business can be a recipe for disaster. Nothing is more irritating to a potential customer than inconsistency.
Natural Marketing for Full Business Success
Is your mind muddy on marketing? Do you wake up each day and say, "I get to share myself and my great message with others" or do you say, " I have to market, or I will fail."
Top 7 Ways to Get Your Products in the Hands of Celebrities
Celebrities are the tastemakers that drive brand awareness and usage. Celebrities drive the direction of trends. For example there has been a huge resurgence in the Pabst Blue Ribbon brand. They are the second fastest growing beer in the US and they have not spent a dime on advertising. How did they resurrect this brand without spending a fortune on re-branding efforts? Pabst Blue Ribbon Beer has risen to the top through celebrities using the brand. Rock musician ?Kid Rock? was seen wearing a PBR belt buckle and T-shirt and from there it?s history. Here are 7 solid ways you can build your brand through celebrity and tastemaker usage without breaking the bank.
Are You Playing Checkers or Chess?
When you think about how to attract more clients for your professional services, are you playing checkers or chess?
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Fundraising Letter Envelopes: How To Make Them Irresistible
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Marketing Flat? Is It Your Plan or Your Vision?
60+ hour workweeks, cash flows that constantly keep you up at night, stress and more stress again. Payroll due in two days (where the heck is that going to come from?) Does this sound like your business?
Is your business a job with the most fickle, disloyal boss of all..... the customer? I know, I've been there. I've watched first hand as the cash flow I desperately needed walked out the door with no intention of returning, ever again.
How to Save Time and Achieve More by Creating High-Leverage Marketing Assets
The single biggest, non-renewable asset you have is your time. There are only three things you can do with it: waste it, sell it, or invest it. As an entrepreneur or a service professional, what you do with your time acutely impacts how much money you can make.
My Marketing Budget Is Small - How Can I Make The Most Of It?
Regardless how small or large your budget is, there are a number of ways you can make it go farther. One way is to capitalize on the seasonality of your business.
Business Promotional Items ? How to Stimulate Word of Mouth Advertising
If the promotional items you give out end up in the attic or shoved in the back of a desk drawer, they are probably not doing what they are supposed to be doing. However, if items you passed out to clients and customers are being seen again and again, chances are, word-of-mouth advertising is stimulating your business.
Direct Mail Formats: How to Choose the Right One for Your Next Mailing
Which pulls the best response, a postcard, a self-mailer or a letter? The answer, you'll be irritated to know, is clear. It depends.
Marketing Ideas Without Action Will Get You Nowhere!
Marketing Ideas Without Action Get You Nowhere
Basic Marketing Dope
Sometimes the simplest data is the best. Marketing is not complex if you know the basics ? that's true with anything by the way. Here are some tools that are brilliantly simple and with them you really won't have to sweat the small stuff.
Reverse The Risk And Boost Your Profits
As a business owner or marketer, if you don't reverse the
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missing out in what can be one of the most powerful weapons
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The Key to Success
Good business is about communication... not just what you say but...
4 Ways to Get a Prospects Attention Fast
Can you remember the last dozen advertising messages beamed at you today? Can you remember even one of them? Most people can't.
How to Add Warmth, Color & Texture to Your Advertisements
"?A powerful agent is the right word?" --Mark Twain
Testimonials - FREE Quality Advertising FOR YOU!
Every business person who has any kind of product or service, and the merest
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These might be called "reviews" or "peer reviews" or "customer comments" but
they are all testimonials - a third party endorsement as to the merits of a
product which helps another potential customer decide whether they wish to
engage with this product or service.
Customer testimonials are a wonderful thing for the merchant/marketer, because
customers often pick up on benefits the marketer hadn't thought of, and their
use of personal words and phrasings can bring the product/service to life in a
whole new way.
Whenever I am asked by someone to submit a testimonial, I am always delighted.
If I like the product or the person involved, this is a wonderful opportunity
for me to pay back in kind whenever I can.
Because I always heed a call and have written many reviews and testimonials, I
learned that there are AMAZING BENEFITS in testimonials - you actually get much,
much more that you give on this occasion!
Here's what YOU get out of it:
Direct Mail - Dont Assume, Just Test and Track
Where to Start:
How Effective Customer Surveys Will Help Innovate Your Business
Have you ever wondered why the phones aren't ringing the way they should? Or maybe sales are flat and you're not achieving the revenue and profit targets you set for your business.
There's one sure-fire way to uncover the problems to get your company back on track. The answers are right in front of your nose.
Devious and Deceptive Packaging
Have you read anything in the news lately about childhood
obesity, Jose Canseco and steroids, or fat free foods? Where is
the truth in any of that?
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