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Marketing Information
Make It A Threesome
What if -- every time you had a networking appointment with someone -- you invited a third person. Sound like a ridiculous concept? Why on earth would you want to do this? Aren't you taking the focus off of your business and putting it on someone else's? Here are 5 reasons why multiple meetings are beneficial:
Boost Your Business With Testimonials
When used correctly, testimonials can boost your response dramatically. They help build the prospect's perception of believability, stability, honesty, and value in your product or service. When prospects see all those testimonials, especially from people to whom they can relate, they gain confdence in you. They become less worrried about making an error in buying what you sell.
Get Results: Start with Your Marketing Message and Objective
Recently I was talking with a very bright traditional marketer on the value of integrating Internet marketing into an enterprise?s marketing mix. Personally, I have witnessed significant and measurable increases in the online results of an enterprise when they include traditional marketing strategies like direct mail, radio, television or publicity with their internet marketing strategies.
How to Size an Emerging Market
In developing their business plans, companies of all sizes face the challenge of determining the size of their markets. To begin, companies must present the size of their ?relevant market? in their plans. The relevant market equals the company's sales if it were to capture 100% of its specific niche of the market. Conversely, stating that you were competing in the $1 trillion U.S. healthcare market, for example, is a telltale sign of a poorly reasoned business plan, as there is no company that could reap $1 trillion in healthcare sales. Defining and communicating a credible relevant market size is far more powerful than presenting generic industry figures.
Take The Test: Does Your Marketing Copy Sell?
Your marketing materials must grab your prospect?s attention long enough to
convince them to investigate further. Assuming you get past this hurdle, your
piece?s message must next convince the reader to call or buy.
Take the Test: Do Your Marketing Materials Really Grab Attention?
Today?s constant bombardment of marketing messages means your materials must
grab your prospects attention in the first few seconds, or your efforts are wasted.
Basic Marketing Dope
Sometimes the simplest data is the best. Marketing is not complex if you know the basics ? that?s true with anything by the way. Here are some tools that are brilliantly simple and with them you really won?t have to sweat the small stuff.
More Marketing Dope
Direct marketing can make you very successful, but you?ve got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling.
Rules of Thumb for Marketing to Your Past Customers
Keeping in touch can dramatically increase business, when done properly.
Direct Mail - Dont Assume, Just Test and Track
Where to Start:
Set Your Business Apart With A Unique Selling Proposition
Unless your company has absolutely no competition now or in the forseeable future, you're well advised to find and develop a unique selling proposition (USP) that differentiates your business from all of your competitors.
How To Use The Og In All Of Us To Make More Money
5000 B.C. -- somewhere near a cave in Montana
Writing Marketing Copy That Sells
When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them. You want prospects to read not just the first sentence but the majority of your copy. Once they've read it, you want them to decide that they need your product or service and either make a purchase or contact you for more information.
Business Leads
Anyone who runs their own business can tell you how
challenging it is to generate business leads on a consistent
basis. Finding good leads and generating more sales is vital
to the long term growth of any business. There are many well
documented sources of business leads ? we will try to cover
some of the best in this article.
Whats Your NICHE Market ? III ?
What effect are the baby boomers having on the economy I hear you ask. Folks, in 2005, the economy IS the boomers!
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