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Marketing Information
Determining Marketing Effectiveness Even If You Didnt Track
What if you've done a variety of marketing activities over the past year, but you did not establish any way to track the response? Now you don?t know what worked and what didn?t.
One-A-Day Marketing Vitamins
Is your business growing, or are you on a plateau in need of a boost to move up? I know that I always tell you it is best to have a positioning statement and a plan. But sometimes, you just need something to get you off square one.
Features vs. Benefits vs. End Results
If you've been in the copywriting realm for very long at all, you've heard the phrase "features vs. benefits." It's a fundamental copywriting principle and driving force behind much of what we, as copywriters, create. But there's also another aspect to this equation.
Powerhouse Marketing With Persuasive Postcards
The lowly postcard?it?s more than just a "having fun, wish you were here" delivery system. This tiny billboard is actually a powerhouse of a marketing tool with almost unlimited uses. Harness this little dynamo and you'll find a surge of new business opportunities.
Did Jesus Get Killed for Practicing Interruption Marketing?
I'm reading Seth Godin's Permission Marketing and he brings up the difference between Interruption Marketing and Permission Marketing.
Postcard Mania
Will postcards be an advantage for you?
How to Use Flyers to Increase Your Business
What benefits will you get from flyers?
Standards for Dry Washing and Pressure Washing in Mobile Car Care
The industry standard for mobile washing is completing the car and removing the dirt so it is clean as promised to the customer. Some would say this is not a standard but rather the minimum required. The environmental standards for run off are simple in that no used wash water is allowed to enter a storm drain. Which is fairly simple and straightforward. Customers obviously prefer a clean car.
Marketing From Both Sides Of The Ball
In the world of business, marketing is often conveyed as a game. It is not uncommon to hear or read of a company ?playing the marketing game? or ?establishing a marketing game plan?. In many ways, referring to marketing as a game is an accurate way to explain it. In fact, it could serve as a highly effective way to convey the importance of it in any business model.
For Market Breakthroughs, Put Timing on Your Side
In today? s marketplace, the pressure for immediate bottom-line results forces many companies to give knee-jerk
reactions to economic fluctuations. While this management style may produce some immediate short-term gains,
it is self-sabotaging because it handicaps the development of creative inspiration, which is the cornerstone of
long-term marketability.
Unleash the Power of Post Cards
Direct mail marketing is essential for a business to survive.
Universal Principals That Guide Business Growth
Universal principals are those ?self-evident? truths that have guided brilliant minds and withstood the test of time.
Standing Above The Crowd
In today?s highly competitive business environment it is critical to find ways to separate yourself from the other companies who sell the same ? or similar ? product and/or service. Here are several strategies that can help you accomplish this:
How to Tie a Tie and How To Kiss - What Do They Have In Common?
How to Tie a Tie and How To Kiss - What Do They Have In Common?
An Internet Marketing Strategy that Works
You can't put up a beautiful (or any) web site and hope that people will just arrive. You have to let them know, IN EVERY POSSIBLE WAY, that your web site is there. This HAS to be part of any Internet marketing strategy you develop. This is actually a basic marketing principle. Customers are not going to look for you, you have to look for them.
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Here's the deal: advertisement is not marketing. It's like saying
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If you are considering entering a new target market, with an
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In business we have a number of ways or tools that we use to stimulate improvement. Most of us could recite these in our sleep:
Utilizing Your Best Hidden Asset To Increase Sales
You probably already have in your possession one of the most valuable
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When I started my first business in 1981, I researched business plans and marketing plans. I looked at all of the formats and read a lot about the purpose of creating a business plan. But I never got enthused enough to do it.
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Sell Your Name, Not Your Product
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