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Marketing Information
Keeping your Business Card visible
Famous quotes that keep you thinking.
Coupons that Work
Turn a coupon into a business card (or vice versa).
The Art of the Business Card
Use a business card as a note pad for recording important information.
Design, Design, Design
You need only one card, but make it noticeable. Make sure it says the right thing.
Who is Your Perfect Client
When I started my coaching practice I believed that I could coach anyone. My marketing wasn?t targeted. Taking a few clients that were ?wrong? for me cured me of that. I began to define my ?perfect client? and then started to notice flags that told me that someone didn?t fit my definition.
How Important is Your Marketing?
Bob called last week from Phoenix, Arizona with some stunning news about his web site. He first contacted me in the fall of 2003. He had a web site that was helping him generate a healthy income but he sensed he could be doing even better. He wanted to get more visitors to his web site and get more of them to contact him about his retail liquidation services.
How to Give Your Biz a Boost with a Summer Marketing Makeover
Are you on track for hitting all your business goals for the year? A quick check-up of your promotional efforts can reveal "week spots" and help identify what needs tweaking to give your business a healthy boost in the next few months.
Here are five key areas to focus on with your mid-year marketing makeover.
8 Secrets to Marketing Success
The profits of a business are totally dependent on
marketing. Otherwise few, if any, sales will be generated.
But what is marketing anyway?
How to Turn More Referrals Into Paying Clients
60% of all small business owners, sales and solo-professionals claim that more than half of their new business comes from referrals. Yet when asked about the process they so successfully use to get those referrals and turn them into paying clients, most will have a puzzled, deer-in-the-headlights, stupefied look on their face, and keep quiet.
Only a handful of professionals can clearly articulate where their referrals consistently come from and how they turn them into a new business.
Are Corporate Awards and Corporate Gifts Beneficial for Your Business?
With the increased challenges that all companies are faced with, many corporations have implemented various initiatives to continue to grow corporate earnings and shareholder value, some have discovered the strategic value of corporate awards and corporate gifts.
From the boardroom to the frontlines to the client across the country, corporate awards and gifts offer many benefits to enhance performance. Not only are you showing your appreciation to the employee or customer, you setting a standard of thanks for the hard work and dedication.
How to Put the Profit Producing Power of Couponing to Work for You
Coupons have proven themselves to be highly effective sales tools for every conceivable size and type of business.
How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney!
Do you know what Howard Stern... Oprah Winfrey... and Paul McCartney all have in common?
John Kerry, Amazing Direct-Marketer!
If you want to uncover a little secret about how John Kerry and the Democratic party is "building their e-mail list", with literally thousands of qualified leads... then listen closely!
Value Proposition is the Key to Success
Value proposition is treated as the standards or service that the organization is planning to offer or deliver to targeted group of customers with the help of some effective strategic planning.
Postcard Direct Mail Marketing Works (Its Cheap, Quick, Affordable and More)
Used the right way and with the right audience, postcards often outperform their mailbox ?competitors? in money saved and revenue generated (the competitors are sales letters, self-mailers, unaddressed flyers, dimensional mailers and catalogs). Here?s why postcards are so effective.
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Burnout
Today I want to share a question from a reader who writes:
Fundraising: How To Avoid Three Common Mistakes
I'm a board member of a local nonprofit and we are about to launch our annual campaign. Like other nonprofits in our community, we are facing a very competitive funding environment. There are more agencies seeking more money from more sophisticated donors.
Small Business Marketing Tip - Get Attention and Be Remembered
We live in a world of noise ? not just auditory noise but total sensory overload. Everywhere we go marketing messages are shouting at us day and night. Hundreds of TV and radio stations, thousands of newspapers, magazines and books, millions of ezines, brochures, and leaflets, billions of emails and web pages. And unfortunately much of it is junk so it's hard to find the important stuff.
Two Methods of Marketing Using Joint Ventures
Whether you're a contractor a local merchant with 150
employees, whichever, however or whatever, you've got
to know how to keep your business alive during rough
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Direct Mail
Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600 or £6000, I can show you how it's done effectively time after time after time! So here's what I do when I start working with clients and I would like to offer it to you as a gift now. Have a look at this list of ten great ways of marketing. I guarantee, that nearly all web site owners will not have every one of these simple methods in place right now. Please pick at least two that you're either not doing, or not doing that well - and MAKE A DECISION to add them to your marketing mix in the weeks ahead: Direct Mail Internet Marketing Email Marketing Advertising Telephone Marketing Direct Sales Strategic Alliances Referral Systems PR Additional Products/Services We will tackle these in order Direct Mail Direct mail is often overused and badly done. It's got a bad reputation over the years, mainly due to spammers, used instead of the telephone or by con artists seeking their next victim. There are a lot of myths and nonsense about mailings. You may want to print this out, because in my continuing efforts to help you reach success ? I am about to share the secrets of direct mail - I'd be surprised if the contents of this mail does not save you thousands of pounds over the next 12 months. By the way, if you are totally new to Direct Mail - "It's anything sent by post, sales letters, electronic mail or brochures etc" I want to dispel some things about DM to you. "Direct Mail doesn't work" . This ingenious conclusion is arrived at by the fact that most people throw most of the mail we get directly in the bin - therefore the thinking is that it's a waste of money. The truth is that 90 out of 100 people might throw your mailing in the bin, but if 5 people look at it, 5 more read it and one of those 5 buys from you - you may well have a highly profitable mailing. Last week I sent 400 emails to potential clients, and got 37 replies. That's to say that 37 people actually read my mail, and I got exactly 9 new clients as a result. Now what would happen if I doubled my mailings next week? I could expect from 800 mails, about 80 replies and maybe 20 sales! And that's easily doable by the way, because I've done it. But saying that, your mailing may not work ? it depends on what you say, price involved and some products may just not be suited to an email campaign. It's very much a numbers game, but one thing is certain, email is free! You have to enter this knowing that most of your mailings will go unread, but at least it's cheaper than other advertising methods. Large companies like Capital One, know their mailings DO work ? they've spent a fortune fine tuning and testing these campaigns. But just to warn you ? direct mail can fail, and they are the ones, usually, small to medium businesses send out, because they don't understand what they are really doing. If it's done right, it will make your profits increase dramatically, and when it's done badly ? it can eat into a budget, so be very careful! There are 2 types of mailings: Potential Customers Existing Customers If you don't do much mailing ? start doing some now. It's easy to not email out of fear of upsetting clients, scared of bombarding them with too many mails, thus losing a sale. That's crazy and it's to nobodys advantage. Actually, most sales emails are helpful and quite genuine. I was once told "You've got to be mad to not listen to a salesman ? they might have something you need!" So next time you receive a mail or telesales call, consider that it could well be in your favour. And there really is nothing wrong with sending out 2 mails each week.. So don't worry. I have noticed that many clients are sitting with 1000's of email addresses ? yet they aren't contacting these clients. That's like throwing money down the drain. They could say NO, then again they could say YES to your product. Imagine if a further 10 bought your services next week ? how do you feel about not emailing those customers now? Try it today?.. Think of something you can offer these customers, you must have something you can offer! Even something for free. 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The Fine Art of Relationship Marketing
The buzzword these days is "relationship" marketing. Just what is it? And why is it important? Relationship marketing is so much more than "networking. It's gathering support of your friends, peers, and business contacts. It's developing strong, lasting, unique relationships with your most valuable asset, your customer. It's what keeps people "coming back for more." It's an excellent way to shorten the traditional routes of building trust, create opportunities, increase valuable contacts, to achieve success and excel in business.
Create Free Internet Buzz with Your Workforce
There are many different ways to increase your traffic on the web. Just as there are get rich quick schemes, there are get traffic quick schemes. These can backfire on you just like any other shortcut to results.
Five Steps to a Web Site That Sells
I'm always amazed that people would spend months to develop their web site, pay thousands of dollars to have it put together and then... they just let it sit in the cyber space without generating any new leads.
Marketing the Government for Profit
Steps and tips on marketing your business to the government.
Improving Lead Generating and Conversation Rates: Think Like a Farmer
John's a freelance photographer in Ohio who called to tell me of his frustration with the advertising and promotional campaigns he has tried in the last couple of years. Each time he does a promotional mailing to his list of 10,000, he is lucky if he gets one or two inquiries. I had a similar call from a corporation that was spending its time and money driving traffic to its web site. With six thousand visitors a day, they were only getting a couple of inquiries per week.
Spice It Up! Rib Festival Teaches Us About Product Value
The Rib America Festival is a fun filled family event featuring award winning BBQ and live entertainment from national, regional and local talent. Each rib cooker features their very own special cooking strategy and recipes that make for a truly unique food festival experience.
The Added Effectiveness of Promotional Products in Your Marketing Plan
Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came over to me and thanked me for stopping in. He also handed me a pen that had the name and address of the car wash imprinted on it.
Find the Goldmine Within Your Business
Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right there and you may or may not see it?it's your customer base! But is it all of them? No ? definitely not. Then what the heck am I talking about?
PowerPositioning: WillYouAcceptThisRose.com
Positioning is a powerful concept in marketing. To illustrate, have you ever visited a fast food restaurant, and, in a rush to complete your order asked for a coke when you "perhaps" meant to order some other soft drink? The Coke brand and its owners have achieved a top of mind awareness. Their brand name has become synonymous with a commodity that has a strong demand. A lot the brand's success may be attributed to being the first successful soft drink on the mass market, other possibilities may be due to their perpetual multi-million dollar global marketing campaigns that span life-times as well as cultures. Whatever the cause, the Coke brand has a very successful & fortified position.
Developing the Unique Selling Proposition
The "Unique Selling Proposition" advertising campaign was developed by Reeves in 1961. Reeves proposed that marketers offer products different from their competitor' offerings by developing products that have a special formula, design, or feature. The product or service being marketed must be unique and important to the prospect. Finally, the USP can be an overt statement or implied through different marketing mechanisms.
Tackle a Newsletter and Come Out On Top
Unlike any other marketing vehicle, newsletters give you the opportunity to contact your audience and convey your expertise in a way that offers value and information. Newsletters provide a reason -- and a structure -- to maintain ongoing contact. One of our clients has even said that recipients call if her newsletter is a few days late.
Testimonials - FREE Quality Advertising FOR YOU!
Every business person who has any kind of product or service, and the merest
beginning of marketing sense, invites TESTIMONIALS.
These might be called "reviews" or "peer reviews" or "customer comments" but
they are all testimonials - a third party endorsement as to the merits of a
product which helps another potential customer decide whether they wish to
engage with this product or service.
Customer testimonials are a wonderful thing for the merchant/marketer, because
customers often pick up on benefits the marketer hadn't thought of, and their
use of personal words and phrasings can bring the product/service to life in a
whole new way.
Whenever I am asked by someone to submit a testimonial, I am always delighted.
If I like the product or the person involved, this is a wonderful opportunity
for me to pay back in kind whenever I can.
Because I always heed a call and have written many reviews and testimonials, I
learned that there are AMAZING BENEFITS in testimonials - you actually get much,
much more that you give on this occasion!
Here's what YOU get out of it:
13 Lessons in Marketing, Super Bowl Style
Each year, the Super Bowl provides marketers opportunity to study and learn from the games' advertisers, players, and coordinators. Super Bowl XXXVI (February, 2002) was no exception. Foremost, of course, was The Game's appropriately patriotic theme. America's mettle and proud heritage were showcased to the world through this year's red, white, and blue logo; music selection by the performers; and depictions of historic U.S. icons. The Game further supported U.S. patriotism through the presence of the armed services, police department, and fire department at the game as well as interviews with troops in Afghanistan. Finally, as if by design, the unlikely Patriots won the championship.
Are You Overlooking Your Hidden Profit Centers?
There are other names given to "Back-End Selling". You may think of it as follow through, or maybe VALUE added. Both are good terms. Let's take a quick look and see just how you can profit from this idea.
5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing!
In addition to direct marketing strategies you want to be
sure your existing passive, or indirect, marketing activities
are as effective as possible. When is the last time you took
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