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Public Relations Information
Is The Traditional Press Review Still A Business Tool Of The Future?
Press reviews are a common and basic feature for surveying the market situtation, your company?s public image and the coverage of your competitor?s business. Only if you are well-informed about theses topics, you can make sound business decisions.
Managers: Can We Agree on This?
Your public relations effort really should involve more than press releases, brochures and special events if you are to get your PR money?s worth.
Three Communication Secrets of The Great Communicator
I?ve worked in media and public relations for 20 years, and experience has
taught me that communication is an essential skill to master in order to be
successful in all aspects of one?s life. No one person can do many things
without the involvement of other human beings; having superior
communication skills, then, is a highly enviable quality, and those who manage
such a feat serve as role models to the rest of us. Ronald Reagan, ?The Great
Communicator", exemplified this quality so well that people elected him
President.
Levines Laws For Pitching With Panache
Excerpted from "Selling Goodness- The Guerrilla PR Guide
To Promoting Your Charity, Nonprofit Organization, Or Fund Raising Event"
Guerrilla PR- Chapter One
THE NATURE OF MEDIA
Celebrities Cant Have It Both Ways
Corporations are willing to pay substantial amounts of money to prominent
personalities so that consumers will relate the brand with their favorite star,
and thus will be more likely to buy the product. The buying public imparts
credibility to the celebrity because of his or her charisma as well as the
credibility that comes with prominence in the media. The power of someone's
personality also entails risks for the brand with which they are associated,
because any controversial behavior may reflect badly on the product. This has
become an especially frequent problem in recent times.
PR: Focus on What Matters!
Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing product and service plugs on radio and in the newspaper. Which may be all you want. And that?s fine.
How To Get Radio-Active PR For Your Non-Profit Cause-Part One
"We are in the communications business, the business of conveying messages
to the human brain," said the late David Sarnoff, founder and president of RCA.
"No man is wise enough to know which avenue to the brain is best. Therefore,
the sensible idea is to make all avenues available for carrying the message."
How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three
FIVE WAYS TO GET ON THE RADIO
How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three
HOW TO BE RELAXED AND EFFECTIVE ON-AIR
The Role Of Public Relations In Branding
Because PR can be difficult to control, it is often discredited. According to Dick
Lyles, president and chief operating officer of The Ken Blanchard Companies, a
full-service consulting and performance improvement company, "People tend
to migrate to things they can control. Even now, when an executive looks at an
advertising message that's exactly what they want to create, with exactly the
right positioning and so forth, they say, 'That's the message I want to send.'
That's great, even though people may not read it, or people may give it less
value and discount it, because it's advertising.... [On the other hand], if you get
a well-placed article in a trade journal or you get some ink, people give it more
credibility. The impact is greater, but because it may not come out exactly the
way it was intended to come out, [businesspeople frequently] discount it."
Media Exposure Validates And Legitimizes Your Business
Although repetition is extremely important, there are times when advertising
can help bring you a fast response.
Anatomy Of A PR Campaign
The message is determined by analyzing the brand being marketed, and doing
so with clear vision and self-knowledge. Too many marketing executives rely
on their own concept of the brand's identity, and never bother to discover what
attributes the public has assigned to a product. Just because you've decided
that you want to project a certain image doesn't mean that's the image you're
projecting. Extremely high-profile marketing campaigns have failed because
not enough market research and communication with the consuming public
were done.
Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?
If you are in Australia at the moment, it is hard to miss the engagement news of superstar couple, tennis ace Lleyton Hewitt and TV soap Rebecca Cartwright.
Cultivating Positive Media Relationships
Some people think that publicity is all about paparazzi snapping photos of celebs and intruding into their private lives -- or as Woodward and Bernstein blowing the lid off of a government scandal. But, as a small business owner, publicity is actually one of your greatest allies! People who read about you in the newspaper or hear an interview with you on the radio will sit up and take notice -- much more notice than if they simply see a flier of yours posted at the Laundromat. But you have to be in charge of your relationship with the media, and make sure that it is a good one!
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PR: Room at the Bottom?
When special events and communications tactics rule the PR roost instead of a workable plan designed to manage external audience behaviors that impact your organization the most, that's where public relations results can wind up.
Public Relations: Why it Works
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Using Publicity As A Creative Marketing Tool
Publicity is an important and often overlooked tool of creative selling; and a more cost-effective way of reaching your target audience than advertising. With the inherent third-party endorsement of the media implied in every editorial story, a news or feature article in a newspaper, magazine, or on television or radio, is an infinitely more credibly-perceived communications message than an ad or commercial. Publicists less frequently are favored with hard news stories. They are more often tasked with getting "softer" news and feature stories on-air or in print. Here are some techniques involving creative conceptualization and application ? what I call CREATIVE FORMATTING ? and they work very effectively when carefully thought-through and constructed.
How to Get PR
There is a process for successfully getting publicity about your business or organization. Publicity is no great mystery, just a thorough and strategic sales job. You are selling content to a publication or website who needs it to entice their readers. No publicist can guarantee a publication will print stories about your company because the publisher or editor ultimately controls the content of a publication. However, here is the method we recommend:
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