 |
Public Relations Information
Do You Have an Exclusive Market Segment?
You do if you're a business, non-profit or association
manager with important external stakeholders whose
behaviors affect your department, division or subsidiary
the most.
Life After Press Release Distribution?
A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release. The question she posted to the group was important, but also a common one echoed by so many small-business owners charged with handling media coverage in-house for the first time: "Now that I've distributed my press release, what do I do next?
Why Not Juice-Up Your PR?
Say, from tactics like special events, brochures and press
releases to a public relations effort more in keeping with
the challenges you face as a business, non-profit or
association manager?
How PR Makes a Managers Life Easier
Things are pleasant for many business, non-profit or
association managers when their public relations people
deliver newspaper and talk show mentions, informative
brochures and videos, and special events that attract a lot
of people.
Are There Secrets to Gaining Media Coverage?
Are there secrets to gaining media coverage or is it pure luck? It's a question that I am asked often while meeting with small-business owners who are seeking press attention for their companies or products. While luck certainly plays a part, the short answer to this question is "maybe." However with a little practice and skill, a small-business owner can significantly increase the chances of garnering coverage by following some basic journalistic rules.
What You Dont Know About PR Can Hurt You
And hurt bad if you are a business, non-profit or association
manager. Especially when you rely too heavily on tactics
like special events, brochures and press releases to get your
money's worth.
Its the Little Details that Can Make or Break a News Story
Have you ever heard of the saying, "One person's trash is another person's treasure?" Well, that statement is a true one, but never more so than in the realm of media relations where so many small-business owners find it so difficult to garner media coverage for themselves or their companies. Allow me to illustrate my point below in an actual incident that happened to one of my clients and the lessons we learned from this experience.
Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead to changed behaviors among key outside audiences. And that can help business, non-profit and association managers achieve their managerial objectives.
Generating Publicity For Your Business: Knowing Your Media Market Is Critical
When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. However, as detailed as their marketing research might have been, very few business owners are as meticulous at determining their proper ?media market? ? that is, all those media outlets whose editorial profiles are a match to a product/business profile and would be appropriate for generating media exposure and publicity.
PR: Am I Getting a Good Deal?
You are getting a good deal when you accept the fact that
the right PR really CAN alter individual perception and
lead to the changed behaviors you need.
Add Some Firepower to your PR
Sure, as tactics usually presented to business, non-profit
and association managers, special events, brochures and
news releases are fine.
Lets Blow The Lid Off Public Relations
And show it for what it is - a humdinger of a strategy
machine using cutting-edge communications tactics that
lead directly to program success. And all because
perceptions were altered, behaviors modified and the
employer/client satisfied with the end result.
A Winning Game Plan
You want to sell your products or services, and that means
good money management, top quality products or services,
and hard work on your part. But, for REAL success, the
icing on the cake is public relations.
Whats Important About PR?
Quite a bit, actually. Public relations helps business, non-
profit and association managers achieve their managerial
objectives with results like these. New proposals for strategic
alliances and joint ventures; rebounds in showroom visits;
customers making repeat purchases; stronger relationships
with educational, labor, financial and healthcare interests;
enhanced activist group relations; new membership
applications; capital givers and specifying sources looking
their way, as well as improved relations with government
agencies and legislative bodies; both new thoughtleader
and special event contacts; and expanded feedback
channels.
A Blueprint for Managing your PR
OK, as a manager, your goal is to show a profit for your
business unit, or meet certain expectations of your
association membership, or achieve your non-profit's
operating objective. In each case, you'll need public
relations activity that creates behavior change among
your key outside audiences. Behavior change that leads
directly to achieving your managerial objectives.
More Articles from Public Relations Information:
1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
9 |
10 |
11 |
12 |
13 |
14 |
15 |
16 |
17 |
18 |
19 |
20 |
21 |
22 |
23 |
24 |
25 |
26 |
27 |
28 |
29 |
30 |
31 |
32 |
33 |
34 |
35 |
36 |
37 |
38
|
|
|
|
RELATED ARTICLES
Creating Your Online News Room: How To Build a Site The Media Will Love
From time to time, people ask me how public relations has changedduring the two decades in which I've been seeking publicity. Myanswer: technology. Twenty years ago, the fax machine was anewfangled novelty. Our primary means of communicating withjournalists was the telephone and the US Mail. The advent of e-mail and the web has made life easier in many regards and tougherin others - namely, thanks to hordes of clowns with money makingschemes and software that "blasts" press releasesindiscriminately to reporters, it's become very hard to get youre-mails through to spam-weary reporters.
Publicity: Financial Planners That Get It Follow One Rule
Advice about business and life often gets around to one of those "80-20" rules. As in, "80% of your business will come from 20% of your customers or activities." Here's my twist on this for publicity and marketing:
What Kind of PR Makes Sense?
For business, non-profit and association managers, is it
publicity that delivers newspaper and talk show mentions
backed up by colorful brochures and videos, combined
with special events that attract a lot of people?
Managers: Paying for PR-Lite?
As a business, non-profit or association manager, your public relations expenditure may give you names in the newspaper or product plugs on radio. But what about key stakeholder behavior change ? the kind that leads directly to achieving your managerial objectives?
Youve Done PR the Hard Way Long Enough
As a business, non-profit or association manager, let the
tacticians handle the special events, brochures and press
releases from now on.
Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time
Public relations writing when writing press releases can be a real challenge.
How to Get a Story About You or Your Business in USA Today
I am often asked by clients to target USA Today for media coverage, and with good reason: USA Today coverage can have a significant impact on businesses and organizations.
Here's why:
Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?
When you should send samples with your press release:
Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning, preparation, and follow up.
HELP: I Need a Press Kit!
A press kit is an essential press relations tool. While it can be used to support a special event or promotional activity, it is most helpful in strategically positioning an organization or product. On a website, the "press room" is the on-line equivalent of the traditional press kit.
Managers and PR: One Thing Is Clear
As a business, non-profit or association manager, you have a clear choice when you set up your public relations. Arrange your resources to generate a variety of product and service plugs on radio, and in newspapers and in magazines. Or, use a broader, more comprehensive and workable public relations blueprint to alter key external audience perceptions that lead to changed behaviors ? behaviors you will need to reach your managerial objectives.
Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)
Recently I had a craving for pot roast. I racked my brain to think of a restaurant that offered a great pot roast (as you can see, I'm not a whiz in the kitchen). Anyway, I did what I usually do when I need to find information ? I searched Google for "pot roast boca raton" to see what restaurants came up.Well, only one restaurant's menu that featured pot roast came up. I had never eaten there before, so I phoned them to make sure they still had pot roast on the menu (alas, they didn't).But here's the bottom line: I would have become a new customer at this restaurant -- because it offered what I wanted -- and I learned about it while searching the Web. This underscores an important point: every business needs a Web site. Very simply, you never know when potential clients will be searching on the Web for something they need ? and the name of your business or organization will come up.Here's an example. The other night, I got a phone call from a writer in California. She was doing a story on P.R. and my name came up on her Internet search. If it weren't for my Web site, she never would have found me -- and I would have missed the opportunity for publicity.Here's another example. One of my clients told me that a potential customer had decided to do business with his company because of the high quality of its Web site. If you don't think your business or organization needs a Web site, consider this: quite possibly, this very minute, somebody out there is searching the Web for something he or she needs that you can provide.
Copyright 2004 Margie Fisher All rights reserved.
13 Publicity Ideas for Retailers
If you're trying to promote your store, but you don't have a big advertising budget, relax. There are lots of ways to get in front of the audience you want to reach by using free publicity. Here are tips that will boost your publicity efforts and help you finally get noticed.
Are There Secrets to Gaining Media Coverage?
Are there secrets to gaining media coverage or is it pure luck? It's a question that I am asked often while meeting with small-business owners who are seeking press attention for their companies or products. While luck certainly plays a part, the short answer to this question is "maybe." However with a little practice and skill, a small-business owner can significantly increase the chances of garnering coverage by following some basic journalistic rules.
Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership
Since the major part of a small business typically comes from business to business services, it is essential to maintain a positive standing with the local business community. It is of value to you to join as many business type organizations as possible in your town. You should attend meetings when possible and introduce your clients to each other.
How To Write A Killer Press Release
One of the primary tools still used by PR professionals to garner media coverage is the press release. Now understand the purpose of a press release is to grab the attention of an editor, not to offer a word for word story to a publication. Most professionals as well as small business owners misunderstand this concept and are therefore frustrated when they can't seem to make it work for them.
Generating Publicity: Will The Media Be Interested In My Product/Business?
When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I would qualify that statement by saying that although new products would benefit from a solid publicity campaign, not all businesses or products and their pitches will grab the attention of the media.
Austin?s Annual Charity Event with KVET
In my travels around the country while building my business I have had the pleasure of meeting some of the greatest community volunteers in our nation. I never missed an opportunity to meet community leaders and learn all I could about every market my company franchised in. One event in particular was a standout; the Austin's Annual Charity Event with KVET.
Publicity: The Best Things In Life Are... FREEE!
One portion of your marketing plan that you probably don't think about enough is "free publicity".
When Should You Outsource Your PR Efforts?
1) Do you NEED solid, consistant media exposure...week after week, or are you
satisfied with "occasional" exposure? Now, this question alone is important...
but not enough. The main component of this question is the IMPORTANCE of
PR.
|
