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Public Relations Information
How To Share Your Success Story Without Sounding Like You Are Bragging
A great way to celebrate your achievements and capitalize on your successes is to share them with your clients, members, community leaders, and other influential decisionmakers. But how can you do that without sounding like you are bragging?
How To Get FREE Publicity Whenever You Want !
What you are about to read is a step by step guide to getting FREE publicity. Simply, this is advertising that costs nothing, yet can bring in regular and substantial orders for your products and services.
Killer Press Kits - Press Kits That Demand Attention
So, you've had your book published or you've gone the self-published route, but what do you do now?
Put Yourself in the Reporters Shoes
Imagine you're the technology reporter at a daily newspaper. You learn that a new computer virus is making the rounds on the Net and you find that it has shut down three local banks within the past few hours. You're desperately searching for information on the virus, names and phone numbers of experts who can tell you about it, ways to prevent the virus from spreading, how to eradicate the virus and repair the damage to computers, and a spokesperson from at least one of the banks so you can get a quote for your article -- all before 5 PM so you can write the story that will appear on tomorrow's front page. Whew!
The Feeding Tube for Your Business
There are a lot of things that make a business full of clients and running smoothly.
How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now
Public Relations (or P.R.) is a wonderful, yet often overlooked marketing tool. P.R. is an intangible ? making it a tough sell for many P.R. professionals. It is our job to sell the concept and show the client how it will enhance marketing efforts and, in many cases, replace costly or one-off advertising. Public relations is just that ? relating to the public. Every outward communication should be carefully executed and the mission of the company should never be compromised. How do your customers find you? How does the public perceive your business? These points can be incorporated into a P.R. strategy that maintains consistent messages to your customers, thereby keeping your company top of mind and, in turn, growing your business.
Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership
Since the major part of a small business typically comes from business to business services, it is essential to maintain a positive standing with the local business community. It is of value to you to join as many business type organizations as possible in your town. You should attend meetings when possible and introduce your clients to each other.
How Public Relations Changes Minds
Public relations changes minds in the process of delivering
what business, non-profit and association managers need
more than almost anything else ? the kind of key stakeholder
behavior change that leads directly to achieving their
managerial objectives.
Your Online Newsroom: How to Give Reporters a Tip
It?s hard to imagine a reporter working today who doesn?t regularly visit ?official? company websites. And it?s hard to imagine just how much those websites have improved reporters? lives.
Media Training: How to Tell a More Interesting Story
PRESIDENT BUSH TELLS A STORY
Media Training 101: When 60 Minutes Knocks On Your Door
You never know when 60 Minutes will knock on your door and if not them, then maybe a local investigative reporter. A little media savvy is a valuable skill for executives and their image-conscious organizations. Unless you?ve had media training you know most businesspeople would rather face a firing squad than a crew from the 5:00 news. Although most reporters have professional integrity, some can be crafty.
Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?
Just about anyone who has been in the public eye has a story of the media interview that went south. ?I talked to that reporter for an hour and all they used was a ten-second sound bite!? or, ?He said he wanted to ask me about X when that was just a way to get in the door so he could talk about Y.? Chances are, the reporter came armed with questions and if he really did his homework, knew what answers to expect. You should be just as prepared. Media training can?t make the tough questions go away, but it can give you the tools to control the interview. Here are some tips:
Mastering the Media
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch have in common? Media exposure. They were ordinary people who became household names.
Five Great News Stories You?re Sitting On Right Now
Smaller companies don?t always have the budget - or inclination - to retain a PR
hotshot to tell the world about their business success, but that doesn?t mean they
aren?t a ready source of news.
Easy to be Foolish About PR
In fact, here are three really foolish goofs made by too
many business, non-profit and association managers.
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Detailing The Famous Kentucky Derby Train
The annual detailing of the Kentucky Derby Train is an annual ritual for the beautiful long sleek historical piece of American History. It may seem easy to detail such a fine piece of machinery, but it take many man-hours and they expect it perfect. Such a job is sure to inflate the egos of the company with the contract and make some ice pictures for their portfolio.
Doubt PRs Clout? Dont!
Done right, it helps modify the behaviors of your most important
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The Press Pack Is Chasing You - Give Them Room
There's good news for public relations execs, marketing
professionals and even one-man-band entrepreneurs: journalists
are surfing your sites looking for news.
Dont Waste Money on Public Relations
Demand that it pull its own weight in your boat by working to
create, change or reinforce how your organization is perceived by
those vital, external audiences, those groups of people who
REALLY affect your business the most.
Making Press Releases Work - Creating News Where None Existed
Aren't you tired of hearing how extremely easy it is to get free publicity? Have you tried the suggestions that most public relations "gurus" give you? The hard, cold truth of the matter is that you cannot write a press release about any old aspect of your business and have it end up on the home page of the Fortune Small Business Web site. It just doesn't work that way. So how does it work, and what do you do if you need publicity but have nothing "newsworthy" to share?
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24 Killer Press Release Secrets
1. Your press release should sound like news, not an ad.
How to Stay Composed During Contentious TV Interviews
NOTE: Brad Phillips was a Producer for CNN's The Capital Gang from 2000-2001.
Write Press Releases That Dazzle
When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you'll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold. The bad news: Although truckloads of news releases fill reporters' inboxes every day, few of them are dazzling, or even interesting.
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