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Public Relations Information
Inoculate Yourself Against Bad PR
What is bad PR?
This is the Power of PR
The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization?s success.
Is This the PR You Thought You Were Getting?
You know, where you do something positive about the behaviors of those outside audiences that MOST affect your organization? And where you do so by persuading those important external folks to your way of thinking, then move them to take actions that help your department, division or subsidiary succeed?
Networking: 17 Essential Strategies In The 21st Century
It is virtually impossible to succeed professionally and personally without developing a network of people. There is no career or business opportunity where you can be rewarded entirely for what you know and how well you know your work.
Attention PR Shoppers!
As a business, non-profit or association manager, what do you want?
Same Old, Same Old PR Still Tops
Like human nature over time, the power of good public relations remains the same.
Top 10 Tips for Successful TV Interviews
1. Appearing in other types of media is the best way to attract TV notice. The more your name appears in print, the more likely it is that you'll be approached to appear on TV.
If I Were Coaching You
If I were coaching you as a business, non-profit or association manager on how to get the biggest bang for your public relations dollar, I would sum it up for you this way.
How To Get Press To Come To You
Have you ever noticed how the same people?s names always seem to appear in magazines and newspapers articles which quote them as a source of info and advice on their own particular subject, whether it is web functionality and design, cosmetic surgery or investment banking?
PR: The Thrill of a Good Idea
The notion that a business, non-profit or association manager can actually hold a big key to success in his or her own hands IS a thrilling idea!
PR: A Potent Force for Success
What?s REALLY potent for a business, non-profit or association manager is public relations? ability to alter individual perception leading to changed behaviors. And then, to persuade those key outside folks to the manager?s way of thinking, and help move them to take actions that allow their department, division or subsidiary to succeed.
PR: Heres All You Need to Know
Above all, you need to know that the right PR can alter individual perception and lead to changed behaviors.
Maybe the Strongest PR on Planet Earth?
Strong for business, non-profit and association managers when they use the fundamental premise of public relations to produce external stakeholder behavior change ? the kind that leads directly to achieving their managerial objectives.
Is This Any Way to Run Your PR?
You bet!
Cross Cultural Communication & PR
The Public Relations (PR) industry is responsible for creating and maintaining relationships between clients and customers. Through areas such as brand management, advertising, media relations and crisis management, PR practitioners seek to foster interest, trust and belief in a product or company.
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Ten Media Crisis Tips
No comment. These are probably the two most damaging words in the English language to the reputation of a professional, business or organization. While positive publicity is always wanted, what happens when bad publicity comes your way?
Television Reporters - Questions to Ask Before Agreeing to an Interview
Prior to a TV interview it is guaranteed the journalist involved will spend time preparing, writing down questions or goals for the interview either quickly or more in-depth as well as conducting some background research. As the interview subject it is important to undergo a similar preparation process to make the most out of your media opportunity.
By asking your own question you are able to perform at your best and be prepared for the interview.
Dont Put Up With Junk PR
In public relations, "junk" is more about attitude and lack of understanding than a measure of quality.
Internet Etiquette for Business Success
You're trying to recruit a downline into your program, you've tried every trick in the book, and no one is signing up. Is there a sign on your back that says you've got the plague? Maybe you're lacking in internet etiquette.
A PR Surprise for Managers
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A New Idea For Venture Capitalists
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Managers, Got a Grip on Your PR?
What are you trying to do with your business, non-profit or association public relations program? Get a little publicity for a service or product? Or, perhaps, you're doing what you really should do, persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to the success of your department, division or subsidiary.
Five Great News Stories You?re Sitting On Right Now
Smaller companies don't always have the budget - or inclination - to retain a PR
hotshot to tell the world about their business success, but that doesn't mean they
aren't a ready source of news.
Write Press Releases That Dazzle
When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you'll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold. The bad news: Although truckloads of news releases fill reporters' inboxes every day, few of them are dazzling, or even interesting.
The Art Of Persuasive Pitching
Media placement is an art. Practicing it often requires as much attention to approach and style as it does to the focus of your story. While it's important to know how to use creative formatting techniques that can enhance editorial reception to a story (see article, "Using Publicity As A Creative Marketing Tool") publicists can benefit from mastering some useful tips prior to approaching, by e-mail, snail mail or phone, the keepers of the media gate.
Some Basic Assumptions:
Do You Have an Exclusive Market Segment?
You do if you're a business, non-profit or association
manager with important external stakeholders whose
behaviors affect your department, division or subsidiary
the most.
The Ratings are Coming
Small businesses have always known the importance of word of mouth. Many
successful businesses have been built on word of mouth referrals, and many have
been killed by bad word of mouth.
How to Write News Releases that Get Noticed
What do you do with junk mail? Are you like me? I toss this stuff without opening it ? unless I see some benefit. Publication editors do the same. They toss news releases that don't demonstrate a benefit to their audience.
Put Yourself in the Reporters Shoes
Imagine you're the technology reporter at a daily newspaper. You learn that a new computer virus is making the rounds on the Net and you find that it has shut down three local banks within the past few hours. You're desperately searching for information on the virus, names and phone numbers of experts who can tell you about it, ways to prevent the virus from spreading, how to eradicate the virus and repair the damage to computers, and a spokesperson from at least one of the banks so you can get a quote for your article -- all before 5 PM so you can write the story that will appear on tomorrow's front page. Whew!
Do You Have A Press Package?
How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy.
When Managers Play the PR Card
The payoff for business, non-profit or association managers can be a real assist towards meeting their department, division or subsidiary objectives.
How To Get Radio-Active PR For Your Non-Profit Cause-Part One
"We are in the communications business, the business of conveying messages
to the human brain," said the late David Sarnoff, founder and president of RCA.
"No man is wise enough to know which avenue to the brain is best. Therefore,
the sensible idea is to make all avenues available for carrying the message."
How to Take Advantage of Public Relations
Decide once and for all to do something about those outside audiences whose behaviors affect your organization the most.
Right PR Empowers a Manager
Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed external stakeholder behavior.
How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire print and broadcast tactics every day of their business lives.
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