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Small Business Information
How To Get Slightly Famous in Print
Early in my career, I wrote an article for a small business magazine about self-publishing as a marketing tool for businesses. Because I specialize in helping businesses get into print, the article only took a few hours to write. A few months later it was published. Almost immediately, my phone began to ring and my email box filled up with inquires.
Creative Marketing Tips: Simple Things You Can Use In Your Business To Attract More Clients
The single most important activity you can do in your small business is create a unique marketing strategy and plan. When was the last time you saw a company marketing themselves in an outrageous way? In this day and age it looks like everyone has read the same book on marketing ? and sorry to say ? that book doesn?t work!
Top 10 Lessons for Small Business Success - As learned From My Twin 3 Year Olds
Small business success is very similar to learning to walk, talk and spell. The basics have to be understood before moving on to the next step. I am blessed to have twin 3 year old girls in my life and am amazed constantly how much I learn from them on a daily basis. As I watch them run around and explore, I find myself realizing just how much my observations apply to being successful and happy in life and in business.
Frodos Journey: What It Can Teach You About Marketing Your Small Business
Just recently, I took a break and caught "The Return of the King" at the movie theater. At the same time, I was pondering a topic for this article. As often happens, the themes and timing converged. Here are 10 things you can learn about marketing your small business from the Lord of the Rings trilogy.
Where Can I Get Clients From?
The following tips have come from a wide variety of sources; some from other successful businesses we know, some from our Home-Based and Small Business Support Group meetings and some we've developed by trial and error.
Using Technology to Manage Customer Loyalty
Don?t let your customer satisfaction research initiative collect dust on a shelf. Integrate technology with research to optimize the use of customer information.
Perception: What Are Your Patients REALLY Hearing?
Never underestimate the power of perception! Perception plays a major part in what is actually said -vs- how it is heard. And to patients...perception is reality!
Increase Productivity and Business Success - Take Responsibility
Are you responsible for your results?
Naming Your Business: 3 Tips To Ensure Success
If you are just starting your business, or if you have just developed a new product or service for an existing business, one of the first questions you need to answer is, "What should I name it?" And while you may feel pressure to make this decision quickly, I caution you to not make it lightly. What kind of things should you take into consideration when choosing a name?
Creating Lists to Learn About Yourself, Your Business and Your Customers
I love lists. I make them for everything. And I?m not just talking about groceries, things to do this week or places to see before I die; but more important lists that help me learn about myself, my business and my life.
Looking for a New Office Chair?
Perhaps you are building a new home office or you are redoing the one you have. Or, maybe you are looking for an office chair to replace that broken down model sitting in your office. Regardless, the office chairs of today offer more then just comfort. Choosing an office chair can be as much fun as getting a raise! Well, maybe it?s not that good, but it?s still a great moment!
Small Businesses with BIG NAMES: Protect Your Trademarks and Reap the Rewards
You?re a small business owner with a hot new product or service and you?re deciding what to name it. Perhaps you?ve even hired a graphic designer to create a flashy logo to go with it. You may have ruled out trademark registration as too expensive or even unnecessary because you only plan to sell in your local area. This article will show why nearly every business can benefit from trademark protection, and how a new option makes professional trademark assistance affordable for most small businesses and entrepreneurs.
Can Your Business Run Without You?
What would happen if you decided to take an extended vacation? Would you still have the same business results when you returned?
The End -- Fireworks or Fizzle?
Seems as though there are a lot of business closings going around lately. Everywhere I look small businesses -- one on top of another -- are closing their doors.
Tell Me The Reasons Why I Should Believe You?
Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'?
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RELATED ARTICLES
Tell Me The Reasons Why I Should Believe You?
Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'?
SBIR - A Nice Add-on Business
If you are a small business and qualify to participate in the SBIR program, it is a natural enhancer to your existing business. If you are small enough you may be able to start a company using SBIR funding, but you will soon come to realize that if your sources of income are not diversified (with SBIR being only one source) you might fall victim to funding cycles and no income. Although the Government provides funding to spawn technology its dual mission is to help that technology grow into viable commercial technology. If you can not bring your SBIR funding to fruition via commercialization, then you may find yourself receiving less and less funding as the years unfold.
Expanding Franchisee Advice
Franchisor expansion policies are not as simple as one might think. On the mind of every businessperson is the idea of expansion. We think we will make more money when you expand to a second, third, fourth, etc. unit, store or work truck. So you would think if you are franchisee of a large franchise system that the franchisor would want to help you into that additional outlet as soon as possible or, like some franchisors, much sooner. After all they will make more royalties and have an additional unit or push pin on their map of the country or state. The franchisor's goals are actually more complicated than that. Our goal is your success-profit-happiness. Running an additional unit can create tremendous amount of headaches, which a franchisee may or may not be ready for.
Provide Affordable Health Care To Employees At Little To No Cost To You
You can provide affordable health care plans to your employees. If you feel overwhelmed by health care plan costs, you may be able to achieve far more than you believe. Here is how.
Marketing Your Small Business - The Top 10 Brilliant Ideas
A Brilliant Marketing Idea... sounds great but what is it? Is it the idea that results in the mailman ringing your doorbell, signaling in a caravan of postal workers with mounds of letters (all in response to your latest advertisement)? Is it the idea that brings a 20% response rate on your direct mail campaign?
Pet Grooming Business
Do you like animals? Would you like to work for yourself? Pet grooming could be the career for you.
Top 10 Record Keeping Mistakes Business Owners Make (and How To Avoid Them)
If you interviewed business owners of failed businesses, a majority will tell you that they didn't understand or feel comfortable dealing with the "book work". Your ability to understand and perform day to day accounting tasks in your small business is a critical success factor. Here are some tips to help you avoid the most common mistakes business owners make.
Image is Everything - Secrets to Cleaning Car Fleets
A recent survey indicated that clean Taxi Cabs Fleets have higher tip rates and repeat customers. How do you wash a taxicab? You do them four at a time and you go up and over and up and over when you are drying them. If they have a little taxi cab sign, dry that last. But you do the rest of the car the way you do a regular car. The only difference is you are going to spray three, four, five, sometimes six cars at a time. Then another crewmember is going to follow behind you and do all the windows really well. You do a quick vacuum with a taxicab. Seriously, you do not want to be in that taxicab for more then a minute or a minute and a half. Now most taxicabs are usually scratched and they look like crap. This is something you are going to have to deal with. This is just the way they are going to look which is good for you because they are not expecting a perfect job. They just want them to look clean because they have their logo on them. Taxi companies are very low budget operations and low cost will get you the account. Some taxicabs are owned by independent contractors. You will need to charge more since the volume is not there. Staging areas at big airports are a good place to find lots of taxicabs.
Pressure Washing Business and Post Fire Cleanups
Many have not experienced a fire up close. One year about 15 years ago I almost lost my house as did our neighbors to a wild fire. It moved so fast and the sky so black, with cinders everywhere and soot like a nuclear fallout horror movie. Luckily our neighborhood was spared except for a couple of homes. The fire fighters did a good job that day, others living further down the path of the fire and lower in the canyons did not fair so well, a few people even lost their lives. From that day on, I take fires seriously and you should too.
The Joy and Hazards Of Finding Your First Office
Q: I have outgrown my home office and need to find office space for me and two part time employees. I am really excited about opening my first official office, but never having rented commercial space before I don't know anything about how this process works. What are some things I should consider before signing a lease? I'm really eager to get started!
-- Jay P.
Small Business Computer Security, the Basics
Anyone in business today realizes both the natural dependency on computers in the workplace, and also the potential dangers associated with storing important data on them. Today's business owners are constantly being reminded that their company's data is at risk by the daily reports on various news stations, or even their favorite business-related website.
Women and Small Business
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries. In the second part she researched all neccesary abbilities of women who like to start up their own business,make differences among women and men owners and gave advices to them.Additionaly, she made some very important questions which need answers for all prospective owners,as following:
Home Based Franchise; What About Future Expansion?
As a franchisor I am always asked by new and existing franchisees about future expansion. I find this to be a most wonderful question because I admire the strength of today's entrepreneur. With all and over regulation we still see hard chargers willing to battle the Tsunami of laws, rules and regulations as the debris rushes ashore. Indeed, with the Hurricane of lawyers presently in practice and Earthquake stampeding new attorneys getting out of law school, it is amazing the new warriors of free enterprise still press. Yes, in fact the modern entrepreneur has more floating and flying debris then ever before in our nations history. The of course want to shoot all the lawyers and regulators who have never made an honest dollar in their entire lives, yet no one has that much ammo and it is time consuming to run down all the much mold and slime.
Private Franchising is not Real a Real Franchise
One major issue not being addressed right now in the regulatory definitions which guide consumers and lawyers in business opportunities and franchising is the new term being used; Private Franchising. The Federal Trade Commission decided it would revise its definitions of such opportunities in 1995, but failed to address this issue. The use of the term; Private Franchising has grown over the years.
Your Business and the Story of a Tree; Part One
This morning, I went to take a short walk outside. I've been feeling a little more flexible since this weekend, and I figured a stroll would help me keep that liquid feeling in my bones that I've missed so much.
So You Don?t Believe in Outsourcing
Entrepreneurs are hardy stock. But sometimes hardiness can get you
into trouble.
Slip And Fall Professionals; Service Businesses
Since you own a business you probably have liability insurance to help you against a scam of slip and fallers. Some entrepreneurs call them slip and fall professionals. The scout out the area, bring friends as witnesses trip and fall and then file a lawsuit, go to their chiropractor who is best friends with a lawyer and soak you or your insurance company out of tens of thousands of dollars. If you own a service company and you work on site, do not think for one minute you are safe from these insurance scams. In a service company you will have completed operations, Slip & Fall insurance and a large amount of liability insurance, you may find a rare person who thinks they can target you for a lawsuit.
Small Business Spoiler - Procrastination
One of the most common issues that comes up for business owners is procrastination -wasting time, putting obstacles in the way of taking action towards goals, making excuses for delays, creating confusion/busyness etc. Procrastination is a self-defeating behavior.
Franchisee; Vacation Managing
Do you own a franchised business? Over 400,000 franchised businesses currently operate in the United States, which is a true testament of free enterprise. There are many advantages of franchised businesses, which anyone who owns a small business has thought about. One thing they probably have not considered; whether they are franchisee or not is that in a franchise system; your local franchise runs as store exactly like yours. They are aware of every single aspect of your business. So it makes sense that if you want to go on vacation you should have the closest franchisee watch your store for you and you can return that favor for them later.
Work is a Four Letter Word
I love work, I can watch it all day.
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